EXPLAIN
304am永利本是山之名，山之德在仁厚剛強(qiáng)，任風(fēng)吹雨打，滄桑變化，依然屹立長(zhǎng)青。所以，我們常用山來(lái)形容信念之堅(jiān)定，信用之堅(jiān)固，信任的堅(jiān)韌，信心之堅(jiān)毅。
304am永利集團(tuán)，作為廣州在香港的窗口企業(yè)于 1985 年創(chuàng)立，以“304am永利”為名，既有“304am永利代表廣州”之本意，亦有“廣州優(yōu)秀之形象”的期望;“越”和“秀”的組合，各自寓意深蘊(yùn)，分別體現(xiàn)為:
The Yuexiu brand graphic imprint, with the English initials "Y" in Yue Xiu and "E" in Excellence, has wonderfully evolved into a Kun Peng (a mythical creature appearing in ancient Chinese myths and legends) flying in the sky. Kun Peng spreads his wings for 90,000 Li (1 Li is about 500 meters). The grand atmosphere conveyed by Kun Peng's wings has vividly conveyed Yue Xiu people's constantly surpassing and excelling values.
The logo extends Yuexiu's brand spirit, with gold as the main color, presents the sense of excellence that Yuexiu brand should have. Gold is the most brilliant luster, and it is the most supreme solid color in nature. It is the color of the sun, which represents warmth and happiness. It also has the heart and grace to shine on the earth and moisten everything.
The shape of the logo shows that Kun Peng spreads wings and flies high. The high-flying of Kun Peng has the meaning of working hard and with ambitious since ancient times. The overall logo conveys the “transcendence” attitude of Yuexiu brand; “Kun Peng's Wings” consists of three speed lines, which enhances the momentum and rhythm of the logo while demonstrating the brand's connotation of innovation and continuous transcendence.
The logo is upright and elegant, simple and powerful. The combination of dynamic and static, strength and speed reflect Yuexiu brand's main tone of transcendence and pragmatism, and the rapid and steady development of Yuexiu. Rounded and gentle treatments have been used at the edge of the logo, which aims to strengthen the affinity and tolerance of Yuexiu brand and reflect the big theme “serving society” of Yuexiu brand.
MIND IDENTITY
品牌定位
“共創(chuàng)卓越價(jià)值”，強(qiáng)調(diào)“卓越價(jià)值”背后的多層含義，既包含了經(jīng)濟(jì)價(jià)值，更包含了社會(huì)價(jià)值。這一定位 體現(xiàn)出我們對(duì)上級(jí)單位、股東、合作伙伴以及客戶的承諾，愿與伙伴一同合作、一同成長(zhǎng)，以專業(yè)能力踔厲 奮發(fā)，彰顯企業(yè)的責(zé)任擔(dān)當(dāng)與使命。
“共享美好生活”，強(qiáng)調(diào)的是304am永利品牌與人民群眾生活息息相關(guān)，304am永利始終不忘初心，以高品質(zhì)的產(chǎn)品、真 誠(chéng)優(yōu)質(zhì)的服務(wù)為人民的美好生活而篤行不怠。 “美好生活”呼應(yīng)中央提出的“滿足人民日益增長(zhǎng)的美好生 活需要”的根本目的，同時(shí) “共享”拉近了我們與消費(fèi)者的距離，并響應(yīng)“共同富裕”奮斗目標(biāo)。
品牌核心價(jià)值
我們提供優(yōu)質(zhì)的產(chǎn)品，堅(jiān)持“以客戶為中心”，以匠心傳承品質(zhì);
我們提供卓越的服務(wù)，以專業(yè)和執(zhí)著持續(xù)為客戶創(chuàng)造價(jià)值;
我們追求高質(zhì)量的發(fā)展，用卓越的經(jīng)營(yíng)績(jī)效回報(bào)股東和社會(huì)。
我們堅(jiān)持國(guó)企擔(dān)當(dāng)，忠誠(chéng)愛國(guó)，遵紀(jì)守法，堅(jiān)守道德底線;
我們堅(jiān)持誠(chéng)信立業(yè)，對(duì)伙伴信守承諾，對(duì)利益相關(guān)者真誠(chéng)以待;
我們堅(jiān)持實(shí)事求是，秉承真心實(shí)意，嚴(yán)選真材實(shí)料，對(duì)客戶負(fù)責(zé)。
我們精益求精，匠心獨(dú)運(yùn)，為人民創(chuàng)造更好的產(chǎn)品;
我們改革創(chuàng)新，銳意進(jìn)取，推動(dòng)商業(yè)與社會(huì)的進(jìn)步;
我們敢為人先，不斷超越，永葆活力和奮斗的激情。